Sony can be somewhat smug at times, and tries acting cool and serious, but gets easily flustered if faults are pointed out. He's known to take on too much work at a time and get confused, or not finish all his work. He also doesn't know when to let an idea go, leading to lots of bad ideas and unsuccessful products in the past.
Sony has dark brown chin-length hair flipped out at the sides and with a hair spike sticking out on top at the left side. His eyes are grey. He usually wears a black polo shirt with the Playstation buttons on the left pocket and a gold rectangle (similar to the Sony Interactive Entertainment logo) with the Playstation logo, grey pants and blue shoes. He wears rectangular glasses with black frames.
"So after showing you all our console's features that just *heh* happen to not be on that other console being shown, here's how to *heh* share your games..."